I am a very picky chocolate cake eater. If it's dry, or too bread-like, well then… no. NO! It must be moist, not overly sweet but not overly bitter and VERY chocolaty. Chocolate chips and/or chocolate icing are a bonus. I become irrationally nervous when I try out a new recipe, as I was yesterday, but I found one that DID NOT disappoint! I used this recipe with several adaptions: brewed coffee instead of water, whole milk plain yogurt instead of sour cream, no glaze - but I did add a bag of semi-sweet chocolate chips to the batter. It came out better than I could have imagined, to the point where I cannot stop eating it. I keep pretending that I'm British and that it's tea time and that I should accompany my tea with cake. I don't drink tea. I just eat cake, a lot.